Question 69 // What’s the ‘Halo Effect'? (feat. Tim Gugudan)


Tim Gugudan is one of my closest friends who happens to be an amazing electric guitarist and currently roasting coffee for Caribou Coffee Company.

We’ve logged countless miles touring together over the years and have enjoyed intentional conversations over coffee all over the world (...sometime I’ll have to tell you about the time he saved my life in Malaysia…) So when He stopped by my place today to catch up over some coffee, I randomly suggested we record our convo and hear his thoughts on “Palate over Perception”, the “Halo Effect”, and how they all effect our preference and decision making.

Recording Location: My Kitchen over a french press


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